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14th Annual Great Taste of the MidwestSM
Saturday, 12 August 2000, 1-6pm

Olin-Turville Park, John Nolen Drive

Madison, Wisconsin
(Beer Capital of the Midwest!)

The Great Taste of the Midwestsm, presented by the Madison Homebrewers and Tasters Guild, is well worth a trip from anywhere in the Midwest... well, actually, anywhere in the country! The Great Taste is North America's second longest-running craft beer festival, second only to the Great American Beer Festival, and features the brewers (and more than 400 of their beers) from nearly 100 of the Midwest's micros, brewpubs, and regional breweries. Anyone who has ever attended will probably tell you that it is among the best beer events anywhere.

6,000+ happy beer enthusiasts had a great time at the 13th Annual Great Taste of the Midwest! As usual, the weather was perfect, and 90+ breweries and 400+ different beers provided plenty of variety for everyone to sample. With available hotel rooms even more scarce than a usual summer weekend because of a drum and bugle corps competition in town, we had more bus trips for the event than usual. We may see more of the same in 2000, with a rural postal carriers convention occupying rooms that might ordinarily be occupied by Great Tasters. The lesson: book early! Hotel scare or not, the event had (as has every Great Taste since 1992) a sellout crowd. Tickets are sold in advance only (starting on May 1) and not at the gate. Second lesson: buy tickets early to avoid disappointment.

If you've never attended the Great Taste and want an idea of the event, here is an abbreviated version of the 1999 program book, modified a bit for web publication and without the advertising. The program, as presented here, is organised into separate Envoy files, starting with the INTRODUCTORY SECTION, followed by the exhibiting brewery listings for each state (links below). [If you need an Envoy viewer (performs the same function as Adobe Acrobat but in a more efficient and less bloated format), be sure to click on the link to download the file to install on your computer.]

1999 FESTIVAL INTRODUCTION

Wisconsin

Illinois-Iowa

Kansas-Missouri

Indiana-Ohio

Michigan

Minnesota

In case you missed the paragraph above, you need an Envoy reader or browser plug-in to view these files. WordPerfect users already have the reader. The viewer and plug-in downloads are free; get it here. Don't be afraid! The plug-in download is MUCH smaller than Adobe Acrobat. Even if you have a 486, a 14.4 modem, and a hard disk measured in MBs rather than GBs, this is a friendly and functional program.

How to get here

Madison is about three hours from Chicago, four hours from Saint-Paul, just over an hour from Milwaukee, 90 minutes from Rockford or Dubuque... you get the idea--we're convenient to everywhere! I'm going to assume that if you're reading this and interested in beer, you can find your way to Madison. Once in the area you have a couple different options.

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